Match Drivers : raising awareness of best practices

The “drive” customers at the heart of Match supermarkets’ strategy

Match supermarkets have understood the importance of “drive” customers in their business. In order to improve the quality of their dedicated service and recruit managers and employees specialized in drive-through operations, Match supermarkets have turned to Audace to provide a tailor-made e-learning training. The training sensitizes learners to the “why” rather than the “how” in order to make them informed and responsible actors in implementing best drive-through practices at Match supermarkets.

The training program thus reproduces the entire drive-through journey, from placing an order to delivery. All the steps are mentioned in a realistic simulation :

  • Customer order via the website
  • Receipt of orders in-store
  • Order optimization
  • Staff management for order fulfillment
  • Order processing
  • Management of the order chain to ensure timely delivery
  • Product selection
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A playful storytelling approach for an engaging training

The training also addresses issues related to product supply and substitution (learners are encouraged to put themselves in the shoes of the customer to enhance their understanding of the challenges), as well as optimizing the process to save time.

To make the module engaging and playful, Audace has created a storytelling experience around William, a clumsy (and unlucky) new employee who needs guidance. The learner is invited to train him by presenting the best practices for order preparation. He will need to stay vigilant because many unexpected events will occur during this training.

Short, the module includes simple and dynamic interactive simulations to quickly make learners more proficient.

According to Edgar Dale (1900-1985), a researcher and professor in education, after 2 weeks, we remember:

  • 10 % of what we read
  • 20 % heard
  • 30 % seen
  • 50 % seen and heard, or demonstrated
  • 70% by participating in a discussion or giving a presentation
  • 90% by experiencing or living through a situation

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MATCH Supermarkets – Elearning HSA

In order to lighten the content and make their training more engaging, Supermarchés Match, a large retail chain active in Hauts-de-France, Belgium and the Grand-Est, has entrusted Audace with the redesign of elearning training dedicated to Hygiene and Food Safety (HSA).

Several 15-minute training courses have been developed based on a common core curriculum:

  • Butcher Department,
  • Counter (deli/cheese),
  • Seafood department,
  • Bakery/Pastry department,
  • Fruits and vegetables department,
  • Self-service departments + Drive.

Pitch

“Flora, a reporter, is tasked with promoting the Supermarchés Match as exemplary in terms of Food Hygiene and Safety. While she is scouting one of the chain’s stores, Flora will provide the learner with all the necessary insights to enter the competition, focusing particularly on the 7 essential steps in food hygiene.”

In order to improve and evaluate the correct memorization of the rules and reflexes regarding HSA, the elearning modules are punctuated with fun activities, in the form of mini-quizzes.

Target

Supermarket staff.

Objectives

  • Understanding the hazards that can affect food safety.
  • Knowing the sources of contamination.
  • Understanding the company’s plan to comply with regulations.
  • Being able to apply the measures implemented by the company to control hazards.
  • Knowing the tools provided by the company to comply with internal rules.

Discover the other training programs designed by Audace for Supermarchés Match.

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Skema Serious Game – Knowledge Management

Every year, SKEMA Business School, a leading French business school, organizes the Sprint Knowledge Management, a seminar aimed at introducing and raising awareness among students about the challenges of knowledge management, highlighting its organic and nurturing impact within an organization.

In order to lead the 2022 Sprint, Audace Digital Learning has designed a Serious Game “La table de Marie”: an application of knowledge management in the world of catering.

Target

A total of 800 students, divided into groups of 6, were challenged in this serious game.

Objective

To introduce and raise awareness among students about the challenges of knowledge management.

Accessibility

PC

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The high satisfaction rate among participants proves that this Serious Game has successfully fulfilled its mission!

SNCF Elearning and Serious Game “Welcoming new entrants”

Device

Development of a digital training solution for new employees.

Training composed of two complementary tools:

  • E-learning for the transmission of fundamental knowledge
  • A serious game for the initial implementation of knowledge in a railway station management game.

Objectives

Onboarding of new employees and acclimation to new standards.

Target

Intended for all new arrivals.

SNCF Elearning “Manager toolbox”

Device

Being a manager is not something you can improvise! Management is a discipline that requires a wide range of knowledge and a set of skills. The role of a manager goes beyond giving directions: they also bear the responsibility for the well-being and performance of the employees working alongside them. Sometimes, it can be challenging for certain managers to optimize their work methods due to a lack of perspective or resources. This is why SNCF, a French giant in the rail transport industry, wanted to provide its employees with a digital training tool in the form of elearning, the design of which it entrusted to Audace Digital Learning.

Target

SNCF managers: frontline managers, middle management, and experienced managers.

Objectives

  • Deliver short and operational modules to managers.
  • Provide practical and immediate advice to managers.
  • Encourage group training and personalized support to go further.

Accessibility

PC

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Supermarchés Match – Elearning “Accueil en entrepôt”

Every company must provide safety training for employees upon their arrival. This training aims to inform employees about the preventive measures to be applied and the actions to be taken in case of an accident. Safety training should notably cover topics such as movement within the company premises, work execution conditions, and the actions to take in case of an accident. For a long time, these training sessions took place in face-to-face settings, which were occasionally successful due to the presence of an engaging trainer, but often… they were long and boring. Indeed, the welcoming of new employees is a crucial moment during which a positive image of the company should be established in their minds to promote integration, trust, and safety.

More and more companies are choosing to rely on Digital Learning to strengthen the commitment of their new employees through courses that are as complete as they are fun based on elearning modules or serious games. The main objectives pursued are primarily:

  • Instill a corporate culture and strengthen commitment
  • Make the training more appealing through a tool tailored to digital natives
  • Improve the retention of information delivered and thus enhance safety by transitioning from a passive to an active mode
  • Lighten the schedules of managers and occasional trainers
  • Streamline the training process by having the ability to train at any time.
  • Reduce the training time.

Audace has thus been involved in creating several onboarding programs for clients as diverse as Orano (welcoming contractors in nuclear power plants), Poivre Rouge (welcoming team members in restaurants), Parc Astérix (welcoming new seasonal employees), Supermarchés Match (welcoming new hires in fresh warehouses, dry warehouses, and stores)…

The winning combination for this type of program remains more or less the same: inductive pedagogy, gamification, and information retrieval.

Inductive pedagogy is based on the approach of addressing knowledge items through questioning and challenging the learner. In a second step, what we call “feedback” delivers knowledge in a clear and precise manner. The benefit of this method is to make the learner truly engaged in their learning process.

Gamification, on the other hand, aims to create emotion. Without attention, there is no understanding, and therefore no memorization. To achieve that, there is a prerequisite: creating a “positive emotion.” To do so, it is necessary to rely on motivational factors such as presenting puzzles that tap into our desire to find solutions, offering rewards, arousing curiosity to provoke the desire to explore and discover, and creating surprise through the use of irony, metaphor, and unexpected elements.

Finally, to ensure memorization, it is essential to encourage information recall through formative assessments throughout the course and summative assessments at the end of the course.

In certain cases (for complex concepts or significant risks), it can be beneficial to combine the initial onboarding modules with spaced learning, which aims to combat the forgetting curve. The implementation method of such additional training relies on several evaluation phases to adjust the content to the learner’s reality. The evaluations help identify the concepts on which the learner has more or less difficulty.

To do this, the evaluations are divided by “themes” (or concepts) in order to easily analyze the results obtained. The idea is therefore to create a “question bank” so that the tool can adjust the different evaluation phases to the learner’s results by selecting the appropriate questions at each phase (without ever repeating them).

A crucial element in implementing a “spaced learning” tool is the timing between different evaluation phases. Ideally, the reminders should be positioned at the exact moment when the learner starts to forget. Determining that moment is complex since each learner has different predispositions for retaining information.

The algorithm developed by scientist Piotr Wozniak provides a “rational” approach to the concept of forgetting and allows for the definition of a schedule (adapted to the desired level of memorization): Day 7, Day 16, Day 35, for example.

Having doubts ? Accompany Edith Aurial, senior reporter for a famous magazine specializing in distribution and main character in the “Warehouse security welcome” elearning collection from the distribution brand Supermarchés MATCH. With her assistance, gain an understanding of the operations of a fresh or dry warehouse at MATCH, identify the main risks involved, and learn and apply the essential safety rules. Welcome on board!

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Supermarchés Match – Elearning “New Store Arrivals”

The recruitment process doesn’t end with the final interview! To facilitate the arrival of new employees in the warehouse, Match supermarkets have chosen an elearning module.

The integration of a new employee is a crucial phase to build a connection and raise awareness about the company’s best practices. Thanks to these e-learning courses, the new arrival discovers in a fun and educational way all the information essential to their new position: equipment, documentation, specific constraints linked to activity in a cool or dry warehouse or in a store… An integration course well oriented, for a perfectly controlled position!

Target

New employees in the store.

Objectives

  • Understanding the activity in the warehouse or in the store.
  • Identifying the main categories of risks.
  • Understanding the safety rules to be followed.

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Supermarchés MATCH – Elearning “Loi SAPIN II”

Device

Since 2016, companies with more than 500 employees and a turnover exceeding 100 million euros are required to implement measures for the prevention and detection of corruption.

This elearning training developed for Match Supermarkets, a large retail chain active in Belgium, France and Luxembourg, meets the training obligation imposed by law. Objective: Enable employees to understand the various issues related to the provisions of the SAPIN 2 law. For this, Match Supermarkets have entrusted Audace Digital Learning with the development of several fun and educational elearning modules.

In this original elearning training, with a concept inspired by the famous film Men in Black, learners project themselves into an original story of anti-corruption espionage…

Target

All executives and senior executives working at the headquarters of the Match Group. And store managers as well.

Objective

This digital training allows the company’s employees to be trained on the key concepts of the SAPIN 2 law, to identify best practices, and to communicate the company’s code of conduct to them.

Synopsis

Welcome to the world of transparency and the fight against corruption!

The protagonists are two spies: Agent M, an expert in the fight against corruption, and his sidekick, Agent J. After many years of dedicated service in the Sapin brigade, it is time for Agent M to retire. However, there is one last mission to accomplish: to train his successors so that they can take over the fight against corruption! For this purpose, the two agents have prepared some common situations that the learners will have to overcome. Let them be prepared: corruption can hide anywhere!

Accessibility

PCs and tablets

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Supermarkets Match – E-learning “Movements and Postures in My Department”

Stop Musculoskeletal Disorders!

“The employer provides workers whose activities involve manual handling with information about the risks they face (…), and appropriate training on safety related to the execution of these operations…”
Article R. 4541-8 of the Labor Code

A retail chain based in the Hauts-de-France and Grand Est regions, Supermarchés Match wanted to offer an e-learning course on “movements and postures.” The objective is for each employee to be able to  project the consequences of their movements and postures in the grocery store environment and correct them if necessary  to prevent musculoskeletal disorders (MSDs). Audace Digital Learning designed a playful e-learning course featuring an investigation conducted in a supermarket by Detective Barnabé Tise….

Target

Supermarket employees

Objectives

  • The module emphasizes the importance of musculoskeletal disorders (TMS) related to physical activity.
  • The module helps to identify situations that can be detrimental to health and lead to musculoskeletal disorders (TMS).
  • The module helps to apply the basic principles of physical safety and effort economy in the workplace.

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